Marketing: Product Research

What is product research?

Product research is the identification of a need or want and the characteristic of the good or service that will satisfy it.

Make observations online and on TV and explore books, magazine advertisements and newspaper articles to identify needs or wants and see what is available on the market.

Consult or create your own customer surveys and polls for further insight.

Websites

Customer Surveys and Polls

Create Your Own

Databases

These databases can be used remotely with an active Austin Public Library Card and password or by using a public computer or connecting a personal device to Library WiFi at any APL location.

Books