Marketing: Advertising

What is advertising?

Advertising is a marketing tool used to capture public attention and influence purchasing decisions for a product or service.

While marketing is a research process that involves identifying opportunities and problems, generating actions, monitoring performance and developing an understanding, advertising employs that research in the direct creation of communication to present the product, idea or service to the public.

What do we mean when we talk about storytelling in advertising? from FutureLearn.


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