Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (definition approved by the American Marketing Association).
Marketing research is the gathering and analyzing of data about the best ways to advertise, sell or distribute a particular product or service.
Marketing research is generally composed of market, product and consumer research:
Though often used interchangeably, market research is a subset of marketing research, and both concepts are integral parts of marketing.
Advertising is a marketing tool used to capture public attention and influence purchasing decisions for a product or service.
Find these key terms and more in the Business Insights: Essentials glossary.