Search for the subject consumer behavior for works on the decision-making processes, external factors and individual characteristics of consumers that determine their purchasing behavior. Additional subjects include consumers' preferences, consumer loyalty and impulse buying.
Contains online-only eBooks about a variety of topics. Select Business under subjects to find titles on consumer spending, including American Buyers, Best Customers, Household Spending and the Who’s Buying series.
Based on data collected by the Bureau of Labor Statistics' Consumer Expenditure Survey, this report Provides weekly and quarterly spending data on what households buy, how much they spend, and how often they buy certain items.
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands.