Business Planning: Product or Service

Product or Service

In the Product or Service section, you will give a full description of your product or service. Focus on customer benefits and how your product or service will differ from the competition.

Include details on what the product or service lifecycle looks like. For a product, detail the components, how it will be manufactured and packaged, your suppliers and your distribution channels. For a service, detail the time requirements, any preparation details and how you will approach travel and delivery.

Try the Product Research section of our Marketing Information Guide which includes databases, websites and books on conducting product research.



These subscription databases can be used remotely with an active Austin Public Library Card or on the public computers at any of our locations.

Related Information Guides

This guide was developed with the assistance of the City of Austin
Economic Development Department Small Business Division.