In the Marketing and Sales section, describe how you will attract and retain your customers. Consider the strategy as something that will evolve as your business evolves.
Include details about branding, competitive advantage, distribution and sales. It is also a good idea to discuss your website and any associated development costs.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (definition approved by the American Marketing Association).
Advertising is a marketing tool used to capture public attention and influence purchasing decisions for a product or service.
Use our Marketing Information Guide for more information on marketing research, advertising, social media marketing and more.