Before delving into the business planning process, it is important to pay attention, brainstorm, develop an idea and test its viability. The steps involved can be considered in terms of the design thinking process.
Inspiration and ideation begin with identifying an unmet need then developing an idea to meet that need. This can be a new product, service or business model.
Once you have developed an idea, the next step is to validate the idea by getting feedback from potential customers. This can help you rule out an idea before spending the time and energy required to write a business plan.